Convince & Convert

OCTOBER 22, 2021

Scroll through Facebook’s News Feed. Dial into a conference call. However, a vast majority spend less than an hour scrolling through their feeds. Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails. Start the workday.

Survey 123

Survey How To Education Hotels 123

Ignite Social Media

APRIL 30, 2020

Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. If you do have an account, Facebook will put a list of active/open rooms at the top of your feed. Another potential use case would be to setup a video room for a focus groups with some of your top fans.

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Facebook Video Small Business Applications 141

Convince & Convert

NOVEMBER 17, 2016

Scroll through Facebook’s News Feed. Dial into a conference call. Sure, there’s always going to be the 10 percent of surveyed employees who spend over two hours on social, but the vast majority spend less than an hour scrolling through their feeds. Image via Unsplash. Your employees each have a morning ritual. Respond to emails.

Survey 60

Survey Education How To Hotels 60

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. At the end of March, at the ARF annual “ReThink conference 2009” the journey continues with the most amazing learning event ever in our industry. This was really explosive.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

FEBRUARY 28, 2022

A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Think of it as a speedy alternative to a focus group. Calm + Naomi Osaka.

Brands 114

Brands Meme How To Advertising 114

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this.

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Communities Groups Groups Social Media 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121