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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Owned Media is self-published content.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Owned Media is self-published content.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Marketing 199
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. What Horrible Things Did Time Magazine Do in 1964? So perhaps they have less of a need to add extra bells and whistles.

News 181
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Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. For technical details and instructions see the SearchMonkey News help page. Not sure what SearchMonkey is?

Yahoo 101
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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc.

Sites 238
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NBC Targets Local Markets on the New Digg

Adam Sherk

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Since the new Digg is so, well, new, we’re still figuring out the best way to stay active. But how have users responded so far? What are your aims for that profile?

Digg 166