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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. 5 Questions Social Media Marketing Analytics Can Answer.

Analytics 380
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social Search could it be a Google Killer? Share this on Reddit.

Marketing 217
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. If you want a more close knit type of social media, plurk, hands down. Reply Tamar Weinberg June 30, 2008 at 8:46 am Wil, tools like ping.fm

Twitter 199
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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

tools by doctors and students [1]. None of that undermines your assertion that the medical community need to embrace this new technology - and I think the idea of sharing high quality knowledge into the poorer world has enormous potential. Human communication has always been about people and social capital.

Web 2.0 188
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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

How then are these skills best served in the 21st century e-environment which extends and fast-tracks communication, and demands literacy in particular skill-sets: writing and creating online as an individual, and/or engaging in collaborative work? Tools for Better Work. Posted by: Dave Ferguson | June 09, 2008 at 07:01 AM.

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Why You're the Key to Social Media Success

Convince & Convert

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? telegraph service).

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. We’ll have questions and answers if people tune in to ask them. I want you to participate.