Remove Communities Remove Loyalty Remove Social Graph Remove Social Media
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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That every year, you would double the size of your social graph, depending on what you were sharing.

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How To Win at TikTok (According to TikTok)

Hootsuite

TikTok is not a social media platform. The experts within these communities share “complex information boiled down so usefully”. Find your place in these existing communities and contribute value that’s uniquely yours. And leave the comments on your content open – the community will tell you what they think.

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