Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.

Sports 281

Sports Brands Focus Group Microsoft 281

Jeff Esposito

AUGUST 1, 2011

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community.

Focus Group 43

Focus Group Groups Groups Social Media 43

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Convince & Convert

APRIL 1, 2010

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. I couldn’t believe it, given how many video assets a professional sports team has. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 120

Social Media Content Analysis Sports 120

Buzz Marketing for Technology

JUNE 28, 2008

Lewis has found similar problems in focus groups he?s The media have gleefully pitched the Internet as the ultimate information tool, and it does unlock potential for global community, says psychologist Sherry Turkle, PhD, author of ?Life Set aside slots for exercise, sports, dinner with friends and family vacations.

Data 100

Data Journal Survey Study 100

Hootsuite

APRIL 11, 2022

29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media. Plus, chatbots can serve and convert customers while you’re closed.

Retail 97

Retail FAQ How To Survey 97

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities. We kept testing and changing the P90X infomercial.

Reddit 80

Reddit Wikipedia Aggregator Cost 80