Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Social Media 93

Social Media Focus Group Aggregator Research 93

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough.

Focus Group 43

Focus Group Groups Groups Social Media 43

Convince & Convert

APRIL 1, 2010

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Yep, that’ll get fans in the seats. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Thanks to advances in social listening technology, brands have more data than ever before.

Retail 97

Retail FAQ How To Survey 97

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. When I say integrated, it means they’re not only integrated across channels like social media, print, or banners, but also with the sales process. ” Source: Ad Age. I still have the card.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

Digg 100

Digg StumbleUpon Communities Upcoming 100