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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans. For example, Twitter streams about important climate change events, like the 2009 Fifteenth Session of the Conference of the Parties, were easily identifiable through hashtags and became “long-running epistemic communities” around climate change.

Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Believing it to be a great way to try out different products and a new way to connect with their engaged community, Lily and her pups took the first step into the market. His is a face you remember—you might know Crusoe from his original short films and extensive Facebook community boasting over three million followers.

How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

As social media professionals, our job is to help our audiences and communities come through hardship together. And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. They even came up with their own branded hashtag. They also continued their work on tuberculosis, the Health For All film festival, and other topics.