Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Groups are great for small groups of people to share and communicate.

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Twist Image

JUNE 26, 2015

A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. They stray to their social graph, they stray to other entities, and they might even stray to another brand.

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Brands Retail Social Graph Repository 40

Laurel Papworth

MAY 6, 2013

Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances). It’s worth noting that Facebook shares are worth dramatically more than tweeted links. Twitter: @silkcharm.

ROI 101

ROI Buy Social Media Social Graph 101

Convince & Convert

APRIL 20, 2016

To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform. Affinio leverages the social graph to segment and understand audiences through their interests (what they choose to follow). These Instagrammers do just that.

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Convince & Convert

FEBRUARY 3, 2016

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. This allows us to understand each community in the context of their interests.

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Content How To Marketing Case Study 60

Convince & Convert

MARCH 9, 2016

To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data. Get more content like this , plus the very BEST marketing education, totally free. However, these tend to be the unicorns that are difficult and time-consuming to find.

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Influencer Marketing Authentication Social Graph 60

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook is a social network for individuals and businesses. Cause or Community. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph.

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Social Media Facebook Marketing CPM 47