Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! Theory is all very well, they (you) said. Not that difficult, is it? These fine folk did: Jan.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic.

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Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. That sort of creativity gets you noticed. That got a big “check&# from me. Know where you want to go and what’s involved. Can you help me tie my shoelaces?”

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Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? Using Jimi Hendrix as an example would get ME revved up. So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). And it paid off.

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Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Don’t you want the back story first? Possibly, never to return. Double yikes. I went to my 404 page, and it was bland.

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Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Make sure you take lunch breaks.

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Tips Class Postrank Comments 159

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits.

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Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. Try as I might to get people to comment on this blog, for example, I cant really force them to.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? They listen a LOT. Then they plan. And talk they do. – and 14.9%

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. While the "creative" cover letter may open a few eyes, its a risk.

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Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. Image: Sebastian Niedlich via Flickr , Creative Commons Thanks so much for stopping by WUL! There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. Why: Ever wanted to tell you-know-who where to get off?

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Postrank Conference Tourism Analytics 119

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., stories, blog posts, etc.).

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Crimson Hexagon Sentiment Analysis Sample 200

Techipedia: Tamar Weinberg

JULY 29, 2010

Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. The problem has been growing for about 20 years as more and more products and services have become commoditized–and Google is the ultimate example with free search. ’ How right he was!

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