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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. An email list of 50,000 should generate clicks from 3,500 recipients (of course, your results may vary widely).

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Train Wreck! The 3 Types of Self-Destructive Corporate Tweets

Convince & Convert

As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. A more recent occurrence was from my friend April Riggs, formerly the community manager for Sweet Leaf Tea. April and Sweet Leaf were profiled in my book The NOW Revolution ).

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Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. A more recent occurrence was from my friend April Riggs, formerly the community manager for Sweet Leaf Tea. April and Sweet Leaf were profiled in my book The NOW Revolution ).

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Koka Sexton dot Com

Koka Sexton

What I needed was a crash course on corporate social media tips so I did what any self respecting geek would do and typed it into Google. The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be.

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Corporate Social Media Reading List

Koka Sexton

What I needed was a crash course on corporate social media tips so I did what any self respecting geek would do and typed it into Google. The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be.

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Ma.gnolia Down - Price For Social Bookmarking

Koka Sexton

Dear Ma.gnolia Community Members or Visitor, Early on the West-coast morning of Friday, January 31st, Ma.gnolia experienced every web service’s worst nightmare: data corruption and loss. I will of course keep you appraised here and in our Twitter account.

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Koka Sexton dot Com

Koka Sexton

Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations. Of course, you do have to remember to check your email in order for this to work. Why pay $20 to see a Van Gogh when you can study his work for free?

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