Communities Consultant Delicious Social CRM 
Convince & Convert
SEPTEMBER 20, 2010
I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.
Convince & Convert
JUNE 2, 2010
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Convince & Convert
SEPTEMBER 21, 2010
To help you figure all this out, you might want to download my free social media strategy worksheet. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy.
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
Convince & Convert
SEPTEMBER 20, 2010
I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap.
Convince & Convert
SEPTEMBER 21, 2010
Because I find that's a typical question for the small biz looking to get started. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve.
Convince & Convert
APRIL 28, 2010
Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I believe the key point is building relationships with social broadcasters.
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