Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. 5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog. MORE

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Part of this is understanding how people use and view digital content, often referred to as the user experience (UX). A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible. Social media consultants need to have branding competencies to be able to devise naming conventions and establish tones of voice, social lexicons and content reflecting the right look and feel. Design expert collaboration. MORE

Monitoring and managing even a moderately active business social media presence can be time-consuming. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. 5: The 23 Best Content Ideation Tools. #6: MORE

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Google Docs is free, easy-to-use, and designed for collaborative editing. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Content DJ. MORE

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The report defines content marketing as both “an art and a science. Put Content Marketing at the Heart of Your Brand Strategy. MORE

Many many students of mine over the years have mentioned Sharepoint as their internal, enterprise based intranet service with collaboration features. Not all comments have been good but I think a lot of issues have been around training and understanding of it’s core purpose, and overly rigid implementations by IT. One woman swears that you can’t collaboratively edit documents, and that that feature has been turned off. Interesting. MORE

Feel free to add your suggestions in the comments so the net iteration will be even more thorough…if also more overwhelming for those who have not yet entered the social media space. Leave a comment so you can be automatically updated when changes occur! Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How will you collect and manage cellphone numbers? MORE

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Chapman author of Amazing Things Will Happen and co-author of Content Rules. Content Creation. Managing Content Creation. MORE

Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. 5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog. MORE

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. A Technical Project Manager could be someone you have on your team… … or someone you hire in to help. And…this technical person needs to have management and marketing skills also! What is the role of a Project Manager? Project Management Tools. MORE

Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. Guest Post by J.D. Lasica. MORE

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. A great way to identify market opportunities and plan for successful paid content marketing campaigns. MORE