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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. Cause Marketing Continues to be a Top Social Media Trend.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. When voting, people can read information about the drive-in, from its history, to its role in the community. About the Jessica Gioglio: Follow @savvybostonian.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Respond to comments and questions on your content, and participate in conversations on LinkedIn. Pro tip: You can also leverage LinkedIn to build a referral marketing program that drives passive lead flow — the gift that keeps on giving. Have meaningful offline conversations — invite connections to a 1:1 coffee chat.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Athleta community! Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty. Give back to the community. People shop local to support their community. Don’t market for the sake of marketing.

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How to Support Social Causes as a Brand on Instagram

Later

We are really passionate about ongoing, sustained involvement in communities (the school is near Ismail's factory so will impact the whole town) as we believe this is what makes true, lasting change to peoples' lives. ? ? How to Support a Social Cause on Social Media #2: Celebrate the Advocates in Your Community .