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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5

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Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. Celebrating the first #Nike hashtag was an incredible idea. Sprinkle in shout outs.

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14 types of social media every marketer should know

Sprout Social

Curate and promote user-generated content via branded hashtags. Host live events and Q&A events with customers or experts in your industry. Build anticipation for upcoming products or events with live teasers. Disappearing content is a great way to add excitement and urgency to your marketing campaigns.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

A well-crafted contest isn’t an isolated event. They’re the ones who will read your content and take part in your events. Product development crowdsourcing. New product/event awareness. These contests are great for generating engagement, good marketing, and crowdsourcing information. Immediate sales.

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The pros and cons of social media

Sprout Social

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

A well-crafted contest isn’t an isolated event. They’re the ones who will read your content and take part in your events. Product development crowdsourcing. New product/event awareness. These contests are great for generating engagement, good marketing, and crowdsourcing information. Immediate sales.