article thumbnail

Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

article thumbnail

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? Social Integration: Are social media follow buttons included on site pages? Social Media. Repeat What Works: Did emailing an eBook result in hundreds of new leads?

Analysis 106
article thumbnail

How to Increase Your Twitter Impressions Organically

Sprout Social

So if a person saw your Tweet through a third party social media dashboard like Sprout Social, Twitter doesn’t count it. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. That’s when reach comes in handy.

article thumbnail

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. These types of descriptors can be perceived as too provocative—or even worse, as clickbait.

article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Social media penetration (total share numbers on-site and across syndication channels). Business can’t afford not to pursue this type of marketing. Our approach was to use innovative types of content to help tell an incredibly compelling, data driven story in two different ways: Drug Bless America – Interactive Parallax.

Strategy 150