Twist Image

FEBRUARY 8, 2013

to get some serious traction, to truly connect with consumers and build loyalty that pushes beyond trust into the land of credibility, takes a long time (much truer!). brand loyalty. online social network. social graph. social insight. social scale. Ask yourself this question first. Back to Facebook.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a massive distribution channel for any brand but still Because Social Network ad impressions are worthless – the old model of buying impressions is like shouting at consumers – you buy ads to “get in front of them” and “give them a message” – but that's not going to work in a “social “ world by definition!

Applications 100

Applications Social Networking Web 2.0 Brands 100

Laurel Papworth

FEBRUARY 18, 2016

While it’s easy to be blinded by Geekiness (The 5 V’s, Hadoop etc) at a marketing, social media and even small business level, Big Data is easier to understand when you see it at work. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?)

Data 40

Data Social Media Insurance Training 40

Hootsuite

SEPTEMBER 23, 2022

TikTok’s algorithm focuses on a content graph, not a social graph. When every touchpoint becomes an opportunity to buy, every strategy becomes a commerce strategy,” Weiss said. Rather than social commerce, TikTok likes to think of this as “ community commerce.”. Build that loyalty. Create a great product.

How To 98

How To HootSuite Loyalty Social Graph 98

Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# Meanwhile, Twitter just buys more servers, gets more investment, and encourages robots. That changes the character of the social graph and who’s listening for everyone.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Some just buy. Others buy AND influence other customers [link] @jaybaer [link] Josh Gordon Not all customers are created equal.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Customers could tell everyone about your product face to face, as they have for centuries, but it's more efficient through social media and we, as marketers, can measure the result.

Social CRM 134

Social CRM Influencer Klout Social Media 134