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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 Make collaboration part of the assessment process. Government 2.0

Gov 2.0 125
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142
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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135
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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 While it’s garnered a lot of publicity , won awards , and really changed the way we think about virtual collaboration here, I get asked this question and others like it (e.g., Government 2.0

Gov 2.0 125
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Grading Social Media

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Grading Social Media Mon, Mar 1, 2010 Prof. In last week’s #SMCEDU chat, we discussed the issue of grading students in classes that teach social media.

Gov 2.0 91