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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Speaking at an event? Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 191
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Web plugins like Bazaarvoice offer a simple way to add a gallery of all your UGC to your website. According to Bazaarvoice , Parachute’s UGC retargeting ads produce a 35% higher click-through rate and a 60% lower cost per click than regular ads. But it’s not just about generating efficiencies.

UGC 224
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The Social Media ROI Debate

Webbiquity SMM

Social media is a tool, not an event, so such calculations don’t apply. According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway.

ROI 193
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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

I think Newspapers run negative communities, because they get SO much wrong on Purpose, Values, Identities, Trust, Reputation, Leaders, Roles, Etiquette, Events, Rituals but the communities I am involved in rarely have more than a few snippy exchanges. BazaarVoice found overwhelmingly that reviews online are positive.

Journal 102
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Deb is Vice President of the DaVinci Institute, a non-profit organization near Denver, Colorado, responsible for Member Relations, event planning and marketing director for the DaVinci Institute. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. DaVinciDeb.

Twitter 257
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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. Eric : I do, I do. I would like to maybe shed some light into the inner workings here at Social Pros. Jay : Uh-oh. You might want to talk about it in your podcast.”