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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B 306
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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

YouTube 113
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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Create two or more captions along with a photo and link for them to share, and publish it in an accessible area such as an email, internal knowledge base, or through the corporate intranet. Social Media Freedom. Recognizing the business value of social media, most companies have discarded such bans. Content to share.

LinkedIn 166
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Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 204
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Social Media Attribution with Oktopost & Bizible

Oktopost

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. For some of your leads, social is the channel that drove and influenced the opportunity, for many others – a place to research and evaluate your offerings way before starting a conversation with a salesperson.

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Aloha Summit Links: Overview of Online Video

Bare Feet Studios

Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too. Video Hosting Services Blip.tv – designed for independently produced, episodic shows; nice player with embed features.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. Send articles on a daily – weekly basis; have sessions that relate to various topics; dig deep into the why and how at the start.

Questions 160