Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Koka Sexton

JANUARY 5, 2023

Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Tracking metrics such as click-through rate, return on ad spend, and web traffic can be incredibly helpful in assessing the performance of your B2B marketing campaigns. Why it matters.

Metrics 140

Metrics B2B ROI Advertising 140

Buzz Marketing for Technology

MARCH 20, 2013

It’s the customer loyalty that will be at stake. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Conversation 199

Conversation Hotels Retail Focus Group 199

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Then, and this is key, take that feedback into actual consideration.

Marketing 91

Marketing Loyalty Case Study Cost 91

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. The social side is interesting when it comes up in B2B or B2C. Josh: Good point. Content still is king.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Ask your customers directly.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122