How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
If you are AT&T and your avatar was the face of your CEO, you’re doing it wrong. If you are building your *personal* brand, by all means, use your avatar (and face!). People are following AT&T because they care about AT&T, not about some no-name behind the company. Yes, I did just say that.
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