Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

MAY 18, 2023

Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). By leveraging UGC, you build trust with potential customers as they can see the real-life experiences of people who have used your products or services.

Video 112

Video HootSuite How To UGC 112

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MAY 1, 2023

Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Approval: Reviewing and approving all content before it is published. The details of how posts are created, reviewed, and published. HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Pixlee

JANUARY 18, 2022

Embrace User-Generated Content (UGC) Marketing. UGC is media created by your fans and customers, and is 50% more trusted and 35% more memorable than brand content. Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site.

Brands 52

Brands UGC How To Apparel 52

Sprout Social

OCTOBER 12, 2020

User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. With tools like Sprout, you can monitor mentions and tags to identify UGC that are worth Retweeting/Regramming, giving your followers some social love and converting customers into loyal fans.

Content 140

Content Metrics UGC Conversation 140

Sprout Social

APRIL 21, 2020

Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. In 2014 we launched #MyMadcap.

How To 122

How To Social Media Management Metrics Team 122

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Brands that are thriving on Instagram have a well thought out publishing cadence. Curate Your Feed. So make sure to join the conversation.

Instagram 40

Instagram Tips UGC Hashtag 40

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. Track your social sentiment Okay, so you know people are talking about you.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Oktopost

MAY 16, 2023

Generally, one of the core benefits of EGC is authenticity. Yes, it’s created by individuals, but it’s approved and published under the brand’s name, rather than an individual creator. EGC, on the other hand, tends to feel more personal and, as a result, more authentic to audiences. And, don’t forget: authenticity sells.

Strategy 62

Strategy Content UGC B2B 62

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 93

Authentication Brands How To Team 93

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. You know what I’m talking about.

Campaign 129

Campaign Social Media Collaboration Apple 129

Sprout Social

JANUARY 30, 2019

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. These numbers speak directly to which networks your brand should approach and what types of content to publish. What type of sentiment are people associating with your campaign hashtag? Sample Social Media Goals for 2019.

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

AUGUST 19, 2020

Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

MARCH 27, 2023

And the campaign doesn’t end when your team hits “publish.” Just be sure to find creators who have real experience with your product and appear authentic, otherwise you risk your campaign falling flat. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources.

Campaign 123

Campaign Social Media UGC Metrics 123

Hootsuite

JUNE 29, 2021

Authenticity builds trust. LinkedIn —particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thought leadership. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Social Media Marketing

AUGUST 20, 2019

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities. It is a combination of discovering, curating, classifying, arranging and publishing content.

Aggregator 94

Aggregator Content UGC Curation 94