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Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty?

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. Influencer content created by brands is found to be more authentic to younger consumers.

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3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media. By focusing on the three key elements that make consumers feel connected to brands on social: transparency, authenticity and empathy.

5 Ways We Wish More Brands Would Use Instagram

Pixlee

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community.

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How To Integrate Influencer Marketing With Email Marketing

Pixlee

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. One of the core social media marketing tactics businesses rely on is influencer marketing.

Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience!

7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Hootsuite

But more importantly, they can encourage the sort of engagement that can’t be measured by statistics. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand.

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Automating Abandoned Cart Emails with User-Generated Content

Pixlee

Using customer photos and videos of products in abandoned cart emails helps promote products to shoppers through an authentic lens. User-generated content (UGC) shows real people interacting with that product, and inspires those viewing it to think about how they could incorporate the product into their daily lives. This abandoned cart email by Revel Nail fantastically integrates multiple call-to-action buttons, compelling brand statistics, and UGC.

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16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

Statistics also show that people continue to interact with Facebook ads. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots. Based on those results, they’ve completely switched over to UGC for their ads.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

It’s normal to feel a little intimidated by the app’s unfiltered format, yet that authenticity and spontaneity actually make Snapchat a prime marketing opportunity. User-Generated Content (UGC). Even though it might be easier to, say, upload your own photo to Instagram rather than finding one from a customer, UGC has some incredible and unique benefits. Starbucks definitely uses UGC to rack up loyalty points with its followers.

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