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4 social advocacy examples that prove authenticity pays off

Sprout Social

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

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5 Gen Z Marketing Strategies To Implement in 2021

Later

In this blog post, LaterCon speaker and PRZM co-founder Larry Milstein shares how to reach and connect with the Gen Z market in 2021 along with helpful brand examples in a free video workshop: . Learn from Gen Z expert, Larry Milstein, in this free video workshop : . Who is Gen Z? Ready to create a solid Gen Z marketing strategy?

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Benefit from in-person social media strategy workshops and case studies. What platforms will you use to tackle them?

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AJ&Smart Has Generated More Than €2 Million in Sales from Social Media: Here’s How

Buffer Social

“Not only did they not understand it, they thought I was actively damaging the company,” he told me. AJ&Smart uses Stories to be provide an authentic look at what the agency is like day-to-day and tries to show as much of what’s happening in real-time as possible. . “Do you really want to do this?,”

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A Quick Guide to Using TikTok For Business

Later

It’s a fun platform where you can highlight a less curated version of your brand, experiment with video, and drive traffic to your site. Learn how to make TikTok trends work for your brand and more in this 1-hour workshop with an all-star lineup of TikTok stars and experts! ?. Healthcare company Kaiser Permanente.

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15 Golden Rules of Content Marketing in 2018

Pam Moore

I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 Give us a shout and let's get a custom workshop scheduled for your organization. I spent 15 years working in corporate America marketing in mostly enterprise brands as well as some technology startups.

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