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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team.

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. For marketers, YouTube analytics offers valuable insight into how their current videos are performing, who is watching them, and how they can improve engagement in the future.

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25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

Only posting promotional posts/tweets/articles and never engaging in a 2-way dialog with your community. People who use social media as a marketing tool, rather than an engagement opportunity. Who wants to authenticate with an app? Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel.

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3 Websites Bringing Diversity to Stock

Later

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! In 2021, it’s time to diversify your content and actually represent different communities on your social channels. Look no further. CreateHER Stock. 3: CreateHER Stock.

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. with a Black influencer or community organizer in your industry. .

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.