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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Lots of case studies and lots of stories of success and failure.

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How To Start A Blog For Your Small Business

Buffer Social

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content.

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Top 10 reasons to use WordPress [Beginner’s Guide]

BeingOptimist

It’s a very daunting task for fresh bloggers to choose a content management system. Here in this article, I would let you know the top 10 reasons to use WordPress with respect to other CMS discussed above. So, let’s see the benefits of using this fantastic content management system. Seo friendly.

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. Enter our content calendar. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter. They are: Add value. Be Buffery.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

To help you crack the social media acronym code, we’ve collected the top social media acronyms, initialisms, and abbreviations every marketer should know. CMGR: Community Manager. Community managers cultivate a brand’s relationships on social media. For example, “What’s the ETA on that article we’re waiting on?”.

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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

First Establish Your Area Of Expertise In Communities Contrary to the popular belief of some, social media isn’t really about tweeting, posting, or marketing. Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems.