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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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How to Use Facebook Stories for Business: The Complete Guide

Hootsuite

With Facebook, you can curate a soundtrack to your favourite moments just by adding music. Use templates. Not to worry — you can use templates to help convey your brand’s vibe, whether that’s minimalistic, a retro aesthetic, or a complete mishmash of ideas. Music is also an excellent tool for evoking emotion and memories.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

So how do you boost sales in an unpredictable market? Pinterest – Product Curation. Founded by an Apple-Siri engineer and an ex-Amazonian, Appstle provides an end-to-end recurring orders and payments solution. Best apps for Shopify marketing. Shopify Email – Email Marketing. Customer review: .

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26 Real Estate Social Media Post Ideas to Get New Clients

Hootsuite

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Always share new listings hitting the market to your social accounts. Market update. New listings.

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Ultimate Guide to User-Generated Content

Later

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Generating an affordable marketing stream.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Avoid Flash , as it’s not supported by Apple devices.). HyperArts also offers a multi-tabbed iFrame template ( See Guy Kawasaki’s Enchantment Page and Mari Smith’s “Free Facebook Resources&# tab for examples). Both templates can be easily customized by users familiar with Web coding. Like this post?