One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers
Sprout Social
OCTOBER 5, 2021
Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. And the proof that consumers trust the brand is on social.
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