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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. And the proof that consumers trust the brand is on social.

Brands 110
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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible. Spectators might not be allowed inside stadiums to cheer on their favorite athlete, but they are on social media at all hours. May the best teams win. — Apple TV (@AppleTV) August 1, 2021.

Brands 133
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What is hashtagging and how to use it effectively

Sprout Social

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Many social media users and marketers immediately recognize the # symbol as a hashtag, but its official name is an octothorpe. Using hashtags on different social networks.

Hashtag 122
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The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. That’s the big question that Facebook, Twitter and every other social network faces. The Way Forward.

Facebook 129
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The Five-Year Marketing Plan: Looking Beyond Facebook

Idaconcpts

MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. That’s the big question that Facebook, Twitter and every other social network faces. The Way Forward.

Facebook 129
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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The check mark verifies that a person actually works for the company that they have listed in their profile. Verification is not guaranteed, but if you meet their criteria, you can reach out to their team via SnapChat’s contact page to request verification status. . They will then send you a four-digit code to your work email address.

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Nike gets it right with NFL uniform launch

Jeff Esposito

One of these rare instances happened on Tuesday afternoon when I came across this video from Nike as a teaser for the roll-out of their apparel contract with the NFL: After watching the video, not only did I get super amped about the NFL, but I also forgot about the start of the MLB season.

Apparel 43