Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy.

UGC 190

UGC Content Hashtag Bazaarvoice 190

Jon Loomer

SEPTEMBER 30, 2023

“This is gonna suck, and that’s okay.” It was one year ago today that I said this in a video on TikTok. It was my breakthrough moment. That video did suck. But that was the whole point. I wasn’t trying to create something that sucked. I just knew that, no matter how much I tried, it was going to suck. Embracing and accepting this was pivotal to moving forward in my commitment to short-form video.

Video 132

Video Publishing Process How To 132

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events?

Advertising 170

Advertising Eventful Embedding Conversation 170

Social Media Today

SEPTEMBER 29, 2023

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 178

Analytics YouTube Content 178

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base

Social Media 128

Social Media Platform Organization Marketing 128

Forbes Social Media

SEPTEMBER 27, 2023

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

Privacy 145

Privacy List Social Media Policies 145

Jon Loomer

SEPTEMBER 27, 2023

Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.

Content 158

Content Video Publishing Metrics 158

Social Media Today

SEPTEMBER 29, 2023

Some interesting insights into evolving discovery and consumption habits.

Publishing 194

Publishing Report Marketing 194

Bill Hartzer

SEPTEMBER 29, 2023

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

Influencer 120

Influencer Tools Social Media Communities 120

Forbes Social Media

SEPTEMBER 29, 2023

Conspiracy theorists on X, the social media platform formerly known as Twitter, are convinced there’s something more nefarious behind emergency phone test.

Social Media 140

Social Media Twitter Platform 140

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You’ll even learn who “Shill Anything Barbie” is and how to avoid her at all costs.

Influencer 120

Influencer Brands Marketing Authentication 120

Social Media Today

SEPTEMBER 28, 2023

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

Platform 158

Platform 158

The Social Media Hat

SEPTEMBER 25, 2023

Partnership Unpacked, Episode 40, with Allan Adler The post How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler appeared first on The Social Media Hat.

Team 112

Team Social Media Marketing 112

Forbes Social Media

SEPTEMBER 26, 2023

Alan Chikin Chow's comedy videos, shot with a few fellow actors, have attracted more than 30 million subscribers to Chow’s YouTube page. The trove of followers has helped Chow ink brand deals with companies including Netflix, McDonald’s, & Coachella.

Video 127

Video YouTube Brands Company 127

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

Engagement 118

Engagement Industry HootSuite Social Media 118

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear.

Eventful 129

Eventful URL Conversation Issues 129

Social Media Today

SEPTEMBER 26, 2023

YouTube will now allow ad revenue share on certain sensitive issues, while further restricting ads on eating disorder related content.

YouTube 154

YouTube Guidelines Content Issues 154

Audiense

SEPTEMBER 27, 2023

With over 4.89 billion users worldwide, social media platforms are an impactful tool businesses can use to promote their products, generate leads, and gain a competitive advantage.

Social Media 88

Social Media Marketing Platform Tools 88

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Forbes Social Media

SEPTEMBER 26, 2023

Best friends since grade school, the former engineers began posting comedy shows on YouTube in 2011. Today their entertainment company, Mythical, employs more than 100 people who create YouTube series for their 18 million subscribers.

YouTube 117

YouTube Brands Engineering Company 117

Buffer Social

SEPTEMBER 29, 2023

Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them.

Template 92

Template Templates Skills How To 92

Jon Loomer

SEPTEMBER 25, 2023

Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. My potential leads and customers are those who read my blog posts. They don’t just visit and click away, of course.

Eventful 138

Eventful Advertising Google Engineering 138

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Tools 156

Tools Facebook 156

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Discover just how easy it is to boost SEO with social media.

Social Media

Audiense

SEPTEMBER 26, 2023

According to Statista , 65% of the world’s population fall under the category of internet users. Daily tasks, from checking the news to communicating with friends and family to making an income, are increasingly accomplished online. But the information about these internet users is difficult for businesses to gain in an ethical way, as people become more concerned with privacy protection.

How To 88

How To Social Media Privacy News 88

Forbes Social Media

SEPTEMBER 26, 2023

The 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022.

List 115

List Social Media 115

Sprout Social

SEPTEMBER 25, 2023

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

Strategy 101

Strategy Social Media How To Reputation 101

Jon Loomer

SEPTEMBER 27, 2023

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never really used it until the past year or two.

Instagram 130

Instagram Facebook Features 130

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Influencer 156

Influencer Tools Facebook 156

Buffer Social

SEPTEMBER 26, 2023

Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the same. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert).

Social Media 96

Social Media Brands Content LinkedIn 96

Forbes Social Media

SEPTEMBER 26, 2023

Olivia Dunne is TikTok’s million-dollar tumbler. The all-American gymnast at Louisiana State University is the world’s most-followed college athlete. The New Jersey native has turned her 12 million followers into licensing gold thanks to brand deals.

Brands 109

Brands Social Media 109

Sprout Social

SEPTEMBER 28, 2023

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk of your time, leaving little room for other important aspects of running the business.

LinkedIn 90

LinkedIn Tools Brands Social Media 90

Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them.

Embedding 126

Embedding Metrics YouTube Eventful 126

Social Media Today

SEPTEMBER 26, 2023

Facilitating payments and shopping would be a big win for social apps, but regulators are less enthused.

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