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Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. An introduction to hashtag analytics.

Analytics 121
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 141
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Paid media examples. Paid search. Paid social. Brand marketing is a highly competitive arena. Email marketing campaigns. Your website.

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. Blogging / Content. Keywords are the, well, key.

Mashup 130
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How To Get More Share of Voice on Social Media

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Understanding your social share of voice puts all of your other social media analytics into context. Knowing what is happening in the market and how your company stacks up can help you stay ahead.

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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. With the Pro Pack you get A/B testing, pro insights, advanced configuration options, and access to pro templates.

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

Tools 40