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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Doing so will give you access to your analytics and the ability to add a contact button, among other perks. Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. Leverage the Right Hashtags. To benefit from hashtags, you’ll have to do some research.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags. — R ?

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.

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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Count on Instagram analytics tools like Keyhole to streamline the analytics journey. To check engagement, click on — Analytics > Overview > Engagement from the menu. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Ensure they use the branded hashtag in their post.

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4 Social Media Mistakes Easily Prevented By Common Sense

Firebelly

Baked goods company @Entenmanns faced backlash on Twitter a few weeks ago by capitalizing on the #notguilty hashtag made popular by the Casey Anthony trial. A Twitter uproar started, as Twitter uproars often do, and Entenmann’s was very quick to apologize, admitting they didn’t know what the hashtag referenced.

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

You can use analytics tools like Pixlee to analyze when your audience is most active on Instagram. Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts. Posts with hashtags receive more engagement than those without. Identify Super Users. Use Platform-Friendly Images .

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10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

Are you interested in monitoring Instagram hashtag analytics to find the right tags? There are plenty of ways of encouraging your users to submit user-generated content, including: Run a social media contest with a unique hashtag, and offer participants the chance to win a discount or free sample if they share their photos.