Trending Sources

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Product data sheets / brochures.

B2B 71

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Media Social Media Marketing AllTop b2b marketing zone Business2Community content curation content curator content discovery tools Dan Zarella Darren Herman Janet Aronica Jayme Soulati Mari Smith networks of content publishers Pam Sahota Peg Fitzpatrick Shareaholic Channels Shelly Kramer social media informer Social Media Today social sharing tools web browser extensionsParenting. Fitness.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. 5 Things B2B Buyers Want Your Content To Do by Content Marketing Institute. by Social Media B2B.

B2B 70

Is Social Media Strategy Required or Redundant?

Convince & Convert

Instead, he links to his own Alltop website , where he excerpts the original content and then includes a link for the “rest” of the story. Each of these Alltop pages include five banner ads. If so, I need to talk to the HR Director at Alltop immediately. B2B or B2C. I don’t have a problem with Guy Kawasaki. I enjoy his books. We have friends in common.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

Some of our favorites are Alltop , Scoop.it , and PostPlanner. BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Best Linkedin Company Pages What to measure in social media Using YouTube for B2B Five Web Design Trends to Watch ePatient 2015: Healthcare Associations, Are You Ready? Guest post by Meg Rulli, Co-founder, ModMark Group. Social media? Well, you aren’t alone.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Jeff Bullas presents 50 tips to increase your blog’s readership, like asking questions of your readers, using StumbleUpon and AllTop , thoughtfully commenting on other blogs (with a link back to your own) and tweeting each of your new posts at least twice. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Google Analytics ) to the lesser-known (e.g.,

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach. It’s hard to overstate the impact of Facebook.

B2B 59

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Peg Fitzpatrick passes along content curation tips from Guy Kawasaki in this post showcasing the top dozen places to find shareworthy content, starting with your own network and including both popular sharing sites (like StumbleUpon and AllTop) and less obvious choices (e.g., Why Blog.

10 Thought Leaders Share Thoughts on Curating Content

www.toprankblog.com

If you’re a big company and trying to do this, and you have a B2B section, a B2C section, 15 products in 25 markets, in 58 countries, what do we do? Content curation isn’t necessarily anything new (finding the best stuff to share is what so many of us do on Twitter already, and what bloggers have long done, or what sites like Alltop or Digg have been doing). Why bother?

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.

Wiki 46

90 Tips to Make Your Blog Rock

www.jeffbullas.com

Use Alltop to promote your content. Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. 90 Tips To Make Your Blog Rock 1. s more.

Tips 62

Blogger Outreach is Media Relations

blog.journalistics.com

Try a blog aggregator like Alltop or Regator , use Google Blog Search or read the blogrolls (blog suggestions) on other blogs you like. Journalistics Home About Subscribe Blogger Outreach vs. Media Relations by Jeremy Porter on September 30, 2010 I’ve seen a lot of buzz for blogger outreach lately. Is blogger outreach really a new service offering? I don’t think so.

Blogging for Startups: 10 Essential Tips to Make it Work

ProBlogger

If you don’t know where to begin, I recommend browsing a few sites in your niche via AllTop. This is especially true if your startup is in the enterprise software or B2B spaces, because email crushes social media in those areas. This guest post is by Gregory Ciotti of Help Scout. Getting the word out about your startup is tough. Create useful resources. This is a big one.

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Tools 62

Real-Time News Curation - Types And Real-World Examples

www.masternewmedia.org

AllTop - Blogging While it is being promoted as a curated news portal, reflecting Guy Kawasaki source picks, AllTop is basically an automated news aggregator working on a very specific small set of high-quality source sites. Print this article Real-Time News Curation - The Complete Guide Part 3: Types And Real-World Examples Whats more important? Types of Curation 1. magazine in 2006.

How to Reach Out to Bloggers

www.chrisbrogan.com

Use these resources: Alltop – the Internet’s magazine rack. Home About Speaking Newsletters Contact Best Of Work With Me How to Reach Out to Bloggers January 7, 2010 View Comments New here? Get more useful information by subscribing for free to the RSS feed. Lets dig in. Are you hoping to connect with bloggers and get the word out about your product or service? Is it worth it?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 39 Social Media Tools I’ll Use Today February 17th, 2010 |Written By: Jay Baer | View Comments Tweet Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. A must. Nifty.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search. Note to readers: all of these companies are Convince & Convert clients. Guests want to share their story.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

link] [link] Alltop Social Media Is Starbucks the Most Dangerous Competitor to Facebook? link] Social-Media.alltop [link] Geert Smet RT @Alltop_Social: Is Starbucks the Most Dangerous Competitor to Facebook? link] [link] Andy Taylor RT @Alltop_Social: Is Starbucks the Most Dangerous Competitor to Facebook? August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Why would Starbucks need their own digital network? Plenty. UK too?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? Taxi Mike’s Dining Guide is a simple, 8.5×11, Mike you are a helpful marketing genius. Bravo.

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. The who is doing what piece of the puzzle. I work with clients to create communication plans and digital strategies that usually include some form of social media. I often get an objection when the social elements of the program are introduced. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” Who’s Doing What? That can only happen if you know who is doing what.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Thanks.

I Get By With a Little Help From My Friends

Convince & Convert

I’m on vacation in the gre… [link] [link] [link] Alltop I Get By With a Little Help From My Friends [link] Social-Media.alltop [link] JobShoots I Get By With a Little Help From My Friends [link] #news #socialmedia [link] JobShoots I Get By With a Little Help From My Friends [link] #news #socialmedia [link] Social Media Insider I Get By With a Little Help From My Friends [link] #Socialmedia [link] Akanksha Goel I Get By With a Little Help From My Friends [link] [link] {redactedmedia} #mktg I Get By With a Little Help From My Friends – Greetings from Canada. Thanks @jaybaer! #fb

Would You Try It With a Fox?

Convince & Convert

link] Alltop Would You Try It With a Fox? Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. And guess what?

Blastoff for My New Social Media Newsletter

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Blastoff for My New Social Media Newsletter August 16th, 2010 |Written By: Jay Baer | View Comments Tweet Last Monday was the world premier of my new social media newsletter, the 3-2-1. If not, just click right here and check the appropriate box on the subscriptions page. Why didn't I think of it?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality? million followers on Twitter? The reality is, there’s never been a level playing field. Fly more miles, get priority seating on an airline.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] RT Please [link] Alltop Do You Know Your Customers Enough to be a Social Media Hit? b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit? Be remarkable.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Treating Your Fans Like Cattle June 30th, 2010 |Written By: Jay Baer | View Comments Tweet Email ain’t dead yet. 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. They are not a faceless heard. Because relevancy = respect.

Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Turn the Tables on Social Media with NutshellMail February 19th, 2010 |Written By: Jay Baer | View Comments Tweet Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt. You run over to check your Twitter account. Then Linkedin.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. And that’s the problem. Trust takes time.