Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. The problem is, most B2B companies don’t have a strong why.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Bill Hartzer

MAY 7, 2009

If you search for your name or your company’s name in the search engines, what shows up in the search results? Panelist include Tony Wright, President of WrightIMC and Derick Schaefer, Managing Director of Orangecast Social Media Marketing. Photo Courtesy Sean Dreilinger on Flickr.com. How is your reputation?

Reputation 100

Reputation Hotels Airlines Wikipedia 100

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.

Press Release 112

Press Release RSS Blogger Airlines 112

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155