Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. That’s not a controversial statement.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

Data 133

Data Social Media Metrics Analytics 133

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Are they positive?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Audiense

DECEMBER 19, 2016

If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As

Trends 60

Trends Marketing Forums Microsoft 60

Buzz Marketing for Technology

JUNE 27, 2008

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. And why aren’t they all aggregated anyway?

Education 179

Education Research News Google 179

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities. Source: Digiday.

Reddit 80

Reddit Wikipedia Aggregator Cost 80