Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.
Convince & Convert
JULY 24, 2019
They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. It’s a highly targeted, nearly free focus group.
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Convince & Convert
MARCH 8, 2017
They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. It’s a highly targeted, nearly free focus group.
Sprout Social
JULY 6, 2022
Every company should strive to be driven by data. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. That’s not a controversial statement.
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!
Webbiquity SMM
JUNE 20, 2011
I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?
Sprout Social
JANUARY 30, 2023
Social listening tools like Sprout’s can help you aggregate the voice of your customer so you can make crowd-pleasing decisions and bring the best possible product to your customers. Two-thirds of consumers who feel that a company cares about their emotional state are more likely to be repeat customers. Engaging in empathy with ban.do
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