article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Audience Location/Territories. Impressions: The number of times your ads were on screen.

Analytics 154
article thumbnail

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Common social media goals include … Building brand awareness. Both small and large organizations alike often aim to increase knowledge of their brand , products, and services, especially among their target audience. Some metrics that align with common social media goals are to: Build brand awareness. Creating a community.

Report 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Content and audience.

Facebook 123
article thumbnail

Server Melting Traffic Generation Methods

Kikolani

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. Really Simple Syndication. Penguin Redirect.

article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Upper-Funnel: Awareness & Reach.

article thumbnail

8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. These tools help brands find influencers with the right target audience, and then track and evaluate how each sponsored post contributes to the overall campaign.

ROI 105
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Brand or Product. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). In today’s post, Facebook. Artist, Band or Public Figure.