Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following?

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Aggregate Social Network Data Using the New Group Report

Sprout Social

The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. To make the Group Report more valuable to brands and businesses, we’ve added two networks to our existing report: Instagram and LinkedIn.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

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3 Alcohol Brands Killing It on Social


In fact, in March 2020, social engagement around alcohol brands increased by 326 percent compared to March 2019—even though there were 17 percent fewer posts from alcohol brands. Here are a few of our favorite alcohol brands that are giving a new meaning to the term “social drinking.”.

Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. Content aggregation is predominantly about garnering the content from digital sources on a pre-specified relevant topic. But what are Content aggregators? There are diverse benefits of content aggregation for your business, and we have listed a few below.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp. A personalized news aggregator.

Tips on How PR Pros Can Create Social Media Success


This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. Get acquainted with news aggregation services.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Social Media Informer covers topics such as social networking , small business and brand monitoring. The intent of the sites is to aggregate and make it easy to find great content.

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Facebook Location Pages: What Brands Need to Know

Ignite Social Media

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page? Earlier this year, Facebook launched location Pages.

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How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. On Facebook, the brand rolled up local pages into three consumer-led brand pages: Reebok (with over 1.2

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. ” Why lead generation and branding aren’t mutually exclusive by iMedia Connection.

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. This is useful for brands that have an active social media presence with regular updates and an engaged following. Guest post by Anne Griffin.

The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Buffer Social

This week on The Science of Social Media , we’re exploring the top 10 social media tools brands are using to succeed in 2019. Here are some of the most-used social media tools used by some of the world’s top brands: #1: BuzzSumo. #2:

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How AI-driven customer personalization is driving the top line


AI is enabling the world’s largest brands and retailers to aggregate disparate customer data so they can better understand their consumer base, enhance their user experience online and offline and… Read More >>>.

The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Buffer Social

This week on The Science of Social Media , we’re exploring the top 10 social media tools brands are using to succeed in 2019. Here are some of the most-used social media tools used by some of the world’s top brands: #1: BuzzSumo. #2:

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How to use social media personas to boost brand engagement

Sprout Social

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. However, the brand’s Facebook page takes a totally different approach. Consider how many brands quite literally craft narratives for their social media personas. Brands they support.

We Interrupt This Lifecast: Syndication Overload (Part 2)


This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream.

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

If you think of social media as the professional branding platform that sells you and your skills, the topics you choose to post about will likely be much different than if you just consider it as a place to hang out or connect with friends. Guest post.

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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands


If a user opts out of tracking, that user will not be rejecting their actions being tracked as part of an aggregate—only in association back to their personal account for forward-looking purposes. In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites.

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Note that I’m not suggesting an aggregation tool. Until they get a lot more sophisticated and allow you to fine-tune the parameters, aggregation tools just add more noise and erode your users’ trust in you as the curator. Image via

How to Find Micro-Influencers for Your Brand


Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Along with their higher engagement rate, micro-influencers are usually less expensive for brands than their more well-known counterparts. Before jumping into the influencer market, there are a few things your brand should consider. First and foremost, why does your brand want to use influencers in the first place?

5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. " Being a human aggregator is the key to growing an existing business or starting a new one. Whether you're a brand, a publisher, or a content entrepreneur, you can provide it. aggregator. There is a lot of great business book reading happening right now.

What You Need To Know About Facebook, Content And Brands

Twist Image

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. The kind of brands that have seasonal campaigns that are driven by creating as many exposures to the brand as possible. It's true that Facebook is awesome for keeping a brand fresh. brand. brand awareness.

Death, Social Media, Personal Branding

Bare Feet Studios

Like many people, his stature or what we call personal brand, has improved since he passed away. The brand lives on. Seems that the aggregator sites/openId sites are the first place to turn to build in a feature set “in the case of death.&#

3 Simple Ways to Protect Your Content on Social Media

Convince & Convert

Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. That means 44 percent of the time, the thoughtful article you labored over for hours, weeks, maybe months, isn’t being attributed to your brand.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

It builds brand awareness. Business Blogging Marketing Strategy Search Engine Optimization (SEO) Social Media Marketing brand awareness Digg HubSpot lead generation LinkedIn marketing ROI Pete Caputa Peter Caputa recruiting SMM Twitter website analysisBy Peter Caputa.

3 Simple Ways to Protect Your Content on Social Media

Convince & Convert

Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. That means 44 percent of the time, the thoughtful article you labored over for hours, weeks, maybe months, isn’t being attributed to your brand.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand.

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6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

In Instagram Posts: When you put hashtags in the captions of your Instagram images, the images will appear in the public aggregation of those hashtags (assuming your profile is public). This location tag is your best bet to make it into an aggregated Instagram Story.

3 Mistakes You’re Making Online

Almost Savvy

If you are not intentionally and strategically sharing information online, you may be defined by a hodgepodge of links to your extracurricular activities or from various sites that aggregate content about someone with your name, which may or may not indeed be you. Oy, the internet.

Can You Trust Anything Mashable Says

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear on Mashable directly.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy.

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5 Things You Didn’t Know You Could Do with Pixlee


Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand.

How Benelli Races Ahead of the Competition on Social Media


I took a look at the top Indian Motorcycle brands in India (better known as Bikes). The reason why each of these brands get varying levels of engagement is explored here. Harley-Davidson India has published the most Brand Posts while DSK Benelli India had the least.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Love cereal? You’re not alone.

Red Dress Collection Presented by Macy’s

Ignite Social Media

UGC Aggregator at the Venue. One of our favorite additions to this year’s event was the UGC aggregator that we created to engage the audience pre-show. The aggregator was displayed on a large screen for all to see behind the runway.

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It’s All About.SOCIAL

The Realtime Report

This means that can redirect to your brand’s Facebook today, Twitter tomorrow and the social media platform of the future the next day. Gone are the days when a brand’s entire digital identity was tied to a single website connected to a single domain.

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.”

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Last month, it introduced its first branded hashtag page in partnership with #NASCAR. Once you’re in the advertising business, you’re in the audience aggregation business.

Where Most Got Social Business All Wrong, Including Me

Convince & Convert

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. Your brand needs to start thinking, acting and operating like a media company.

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