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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women.

B2B 150
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. They’re not much different. Keyword Research/SEO.

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45 of the Best Social Media Analytics Tools

agora pulse

Lead generation analytics from HubSpot. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. With HubSpot analytics, you can better understand customers, track leads and conversions, and find out which activities and channels have the best ROI. BrandMentions.

Analytics 179
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10 Ways to Strategically Grow Your LinkedIn Connections

Social Selling Masters

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190
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5 top employee advocacy tools and platforms to drive growth

Sprout Social

The “My Company” Tab is an excellent option for B2B businesses (like B2B SaaS platforms) who want to improve their LinkedIn employee advocacy and build a presence there. This digital space aggregates all the content your company wishes to disseminate through its employees. A central feature of EveryoneSocial is its content hub.

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How to Build the Perfect LinkedIn Company Page

Sprout Social

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. If you’re hiring via LinkedIn, this section will aggregate and house your job listings. The “People” tab will populate based on which workers have your company listed as their employer. Resources and case studies.

LinkedIn 111