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7 examples of influencer marketing campaigns

Sprout Social

There are many variations of influencer marketing campaigns, but they all harness the creator’s loyal following, trustworthiness and authenticity. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements.

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5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

MADE.com is an upscale furniture company that has always relied on user-generated campaigns to ensure continued fresh and engaging content. With sports content dwindling during quarantine, the brand capitalized on people’s eagerness for the return of NFL games to create a campaign that drove engagement. . Let’s start! Source: MADE.com.

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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

Affiliate Marketing. Affiliate marketing is one of the most common ways to make money on Instagram. As of 2021, Instagram influencers generally make 5-30% commission in affiliate marketing contracts, with bigger influencers starting in the 8-12% range. These companies will typically charge handling fees.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Essentially, it’s tracking what people say and think about your company across multiple platforms and delivering that data in a neat report.

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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

In this food-filled episode, Sierra Tishgart , co-founder of Great Jones, tells listeners about the origins of the company, the importance of creating content fueled by community, and how the brand is leveraging partnerships with leaders in the food space—including some of their all-time fav chefs and creators. Who’s hungry?!

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

Partnering with The Buy Guide opened up more affiliate marketing avenues for Stanley, and it helped the brand reach a core target demographic. And most importantly, the company stayed consistent with the core part of its aesthetic while taking the female consumer base seriously. Take the brand’s Twitter page, for example.

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10 Popular Affiliate Programs for Small and Medium-sized Blogs

ProBlogger

As we’ve already seen today , affiliate marketing is a relatively trouble-free way for bloggers and other website owners to earn money. In fact, these days, even social media sites can become lucrative platforms for affiliate marketing campaigns. This guest post is by Charles Dearing of WhoIsHostingThis.com.