Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
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NOVEMBER 1, 2011
The primary way that media channels are not only funded but benchmarked for success is the media and advertising that it attracts. According to a ZenithOptimedia press release on October 3, 2011, worldwide digital advertising accounted for about $64.03B. What's trending? So what does the online media spend look like?
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