Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Oktopost

JANUARY 25, 2024

The Forrester social operations model outlines five stages – prepare, listen, plan, engage, and measure – supported by foundational elements of business strategy, guiding effective social program management and measurement.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Talk like a human.

Report 63

Report Atlassian Brands Sentiment 63

Sprout Social

DECEMBER 19, 2023

Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow. In this list of social media job titles and descriptions, we cover all the positions you need on your core team.

Social Media 101

Social Media Social Media Management Influencer Team 101

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 119

Social Media Marketing Loyalty Collaboration 119

Sprout Social

DECEMBER 20, 2023

Agorapulse Agorapulse is an end-to-end social media management platform with features that cover inbox and publishing, a unified social inbox, reporting, monitoring and team collaboration needs. Buffer offers a simplified publishing calendar and core team collaboration features, like post reviews and account management.

HootSuite 107

HootSuite Brands Price Collaboration 107

Sprout Social

DECEMBER 19, 2023

But departmental silos, limited understanding of the value of social customer care and clunky tech stacks hinder businesses from delivering best-in-class service. Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs.

How To 105

How To Survey Social Media Management Training 105

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

MARCH 4, 2024

Why should a customer buy your product over your competitor’s when the items seem identical? Since social media is the primary marketing tool for dropshippers, brand awareness is a critical goal across their social platforms. Social media goals should align with the broader objectives of your organization.

Examples 52

Examples Social Media How To GPS 52

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. You are no stranger to long to-do lists. And that takes thoughtful coordination.

Marketing 124

Marketing Loyalty ROI Influencer 124