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Listening mailbag: Your burning questions answered with social listening

Sprout Social

From established brands to startups, an unusual amount of companies have launched branded merch lines. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. — Adweek (@Adweek) July 11, 2021. Ecompapi) July 23, 2021.

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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Brands (and people!) What Is Social Listening?

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

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How social media consistency drives business results

Sprout Social

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”.

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The pros and cons of social media

Sprout Social

From stories of triumph to funny social media memes , social has the power to spark a smile. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Be wary of weird ads: Shopping scams were the second-most common social media scams in 2021. Social media can bring joy.

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Social media memes: The best of 2022

Sprout Social

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ? — Twitter (@Twitter) October 12, 2021.

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