article thumbnail

What is viral marketing (and does it actually work in 2020)?

Sprout Social

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

Meme 107
article thumbnail

10 Books Every Social Media Manager Should Read in 2020

Hootsuite

We’re living in a world where Youtubers get more impressions than Coca-Cola , and politicians rise to power through memes. If you want to engage your audience, not just sell to them, this book (shortlisted for the 2020 Business Book Awards) is a good place to start. The reality is, social media doesn’t exist in a bubble. Get Started.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Social Media Trends to Watch in 2020

Likeable

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

Trends 57
article thumbnail

7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. 1: Knix’s Community-building Campaign.

article thumbnail

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

Everyone is talking about it, so I made a meme from a picture of the cast to promote one of our grant programs. A lot of STUFF is going on in this land of 2020. A lot of STUFF is going on in this land of 2020. link] — Buffer (@buffer) December 3, 2020. I am also looking for the next thing to be memeified!

article thumbnail

The Complete Guide to Recruitment Marketing

Oktopost

These include content like memes, videos, employee testimonials, and brand narratives. Forums, newsletters, downloads—whatever makes sense for your business and helps you build more detailed profiles of candidates. Recruitment Marketing in the Recruitment Funnel. Nurture Candidate Leads.

Marketing 108
article thumbnail

Creating a marketing strategy

Koka Sexton

Lead generation is done through newsletters, your programs, the campaigns, paid ads, things that actually drive users onto your site or to download a piece of content. Social media videos and memes are all parts of brand. Then you have PR which is: media event outreach contributing articles on other websites press releases.

Strategy 103