The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
Buffer Social
NOVEMBER 14, 2016
To better understand how social media marketing is changing, we collected data from over 1,200 marketers to create the State of Social Media 2016 report. The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). And it was significantly less!
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