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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

million Facebook: 15 million YouTube: 17.6 And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Brickfilms, stop motion, and animations thrive in the age of YouTube and other video-based social media platforms. Instagram: 10.3

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Writer and analyst Kevin Allocca works with YouTube trends. He tracks viral content and connects that content within the so called ‘viral planets’ of YouTube’s universe. Data also shows that 91 percent of viewers and customers feel compelled to participate when campaigns happen in real time. Social Triggers.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. Brian Scudamore. Mary Barra.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. million YouTube: 1.1 million Adidas Football on YouTube: 1.5 Today, one of Adidas’s most famous sponsors is Bayern Munich, the football club. Let’s plunge into Adidas’s social media strategy.

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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Meena Harris of the Phenomenal Woman Action Campaign. YouTube is red, Facebook is blue. How can we use social media for social good? Claire Knebl of Ritual.

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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.

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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

with people they’re connected to through Facebook or Instagram, share gifs, memes, and photos, make and receive video calls, regular calls, and voice notes, and provides brands with a cross-platform line of communication with customers. billion times since 2014. Messenger has been downloaded 5.4 billion times. Women make up 55.7%