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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190
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5 Strategies for Success with Real Time Marketing

Oktopost

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

Strategy 125
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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

The only thing quicker than Google’s capacity for crawling and indexing content is Twitter, one of the world’s fastest-moving social media networks. Even if you’re not currently using HootSuite to manage your brand’s social media presence, the app’s automated keyword stream is a powerful content creation tool. Agility.

Tools 91
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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. First, social media as we know it is changing. and Lean Startup Circle have pretty good group rules. . “It wouldn’t work.”

Groups 109
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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

What if you’re trying to make a startup seem like a bigger, more well-established brand? Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. A 500% Increase in Social Media Traffic.

Content 85
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Send Tweet: Insights From the #PixleePros with Allyssa Eclarin

Pixlee

So from there I joined the B2B tech world. Being a designer on a marketing team, especially at a tech startup, resources are strapped, there’s not enough people to do everything so it was very much a whirlwind experience that I think made me the marketer I am today. You could say it was crash course.

Sports 52
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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.