Personal anticipated information need
Buzz Marketing for Technology
JUNE 27, 2008
The professional is conjecturing the way the information object will find its use in resolving the information need(s) of a patron or group of patrons. Observing and generalizing a concept of information need which exists in an individuals head as an inner motivational state is a challenge ( Grunig 1989 ; see Case 2002 : 65).
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