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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Of course, this isn’t a blanket recommendation to gate everything. Considering the economic uncertainties across our industry last year, this is great news! This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Where Can You Find Them?

Marketing 240
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Everything You Need to Know About Booktok + 5 Best Books

Hootsuite

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. Now, it is one of the world’s biggest social media communities for books.

Review 98
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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Brands 110
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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

So many responsibilities! So much to do! How can a social media manager do it all? By maintaining a well-balanced schedule. Here’s a look at the daily routine of a social media manager. Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. Plus, these books will spark even more passion and excitement for what you do.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. But that’s not all you can do. How to do that, you ask? It’s simple.