Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.

Metrics 59

Metrics Analysis Comparison Price 59

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. And I fully agree.

Company 142

Company Wiki Case Study Press Release 142

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average.

Press Release 150

Press Release comScore Cost ROI 150

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. What power!

Tools 93

Tools Sentiment How To Team 93

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

Social Media 168

Social Media Marketing Small Business Cost 168

Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. A talent pool that can craft relevant messages that resonate in real time and produce ROI. Just sending a blast of press releases indiscriminately doesn’t get the coverage. Content strategy. Data Driven PR.

Trends 49

Trends Press Release Data Skills 49

Navolutions

JANUARY 21, 2014

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. How Does Twitter Help My ROI? It can’t be faked.”.

Social Media 100

Social Media ROI Press Release Conversation 100

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. Nine Steps of a Social Media Strategy.

Course 102

Course Social Media Press Release Class 102

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business. Building a social business.

Press Release 96

Press Release Skills Yammer Social Networking 96

Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” How to make more sales, be more productive, cut costs and increase the ROI. There are usually industry groups you can network with. The top of the funnel is filled by PR.

Small Business 85

Small Business Tips Fashion Groups 85

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. Nine Steps of a Social Media Strategy.

Course 40

Course Training Social Media Press Release 40

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Industry veterans rely on past experiences, gut instincts and knowledge to make decisions that lead to the best possible outcomes.

Data 231

Data Metrics Press Release ROI 231

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. .

Class 85

Class Training Social Media Case Study 85

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas.

Eventful 20

Eventful Content Startup How To 20

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

FEBRUARY 23, 2023

Power up public relations efforts Once upon a time, “marketing” and “public relations” existed in their own respective lanes. Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Has sentiment been trending up or down in recent months?

Social Media 110

Social Media Brands Press Release Sentiment 110

Hootsuite

AUGUST 3, 2023

Securities and Exchange Commission (SEC) is an independent agency of the federal government responsible for enforcing federal securities laws and regulating the securities industry. Its three-pronged mission is to protect investors, facilitate capital formation, and maintain fair and efficient markets. No one is safe.

Social Media 85

Social Media Tips HootSuite Policies 85

Keyhole.co

MAY 12, 2023

Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring. This can include blog posts, social media updates, and press releases. Keyhole tracks influencers in your industry and how they are engaging with your brand.

Reputation 52

Reputation Tools Sentiment Review 52

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. For example, 2015 is truly the year of “ROI.” Content is the coin of our information economy.

Mobile 100

Mobile Metrics ROI Press Release 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Social Media Strategery

SEPTEMBER 18, 2011

What offers better ROI? But social media has forced some changes to the advertising industry, whether the old-school likes it or not. Stop with the boastful, deceptive marketing messages and be honest about your strengths AND your weaknesses. Paid media. Huge budgets vs. tiny ones. What’s more effective? Of course not.

Advertising 111

Advertising Social Media Press Release Airlines 111

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. When it came to interactions with the marketer, only direct interactions influenced sales.

Study 167

Study Social Media Forums Case Study 167

Kikolani

APRIL 7, 2010

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Keep Up to Date on Their Industry. Social Media Analytics: Measuring the Web’s Newest Marketing Frontier.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. More and more businesses realize the long-term ROI of brand-owned content. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. Keyword research. Seasonality.

Content 111

Content How To Upcoming Campaign 111

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

OCTOBER 19, 2015

We live in an increasingly sophisticated marketing world, but many PR and marketing departments still think a mass-emailed press release will earn them media mentions and industry credibility. Once you’ve captured their interest, you can push them deeper into your inbound marketing and sales funnel.

Types 60

Types Conversation Case Study Content 60

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Proactive Report

NOVEMBER 10, 2012

Consequently showing ROI is almost impossible. Delving into the conversations that are taking place online about your brand and your industry is a new way of getting real intel from all stakeholders without a biased setting. It could pinpoint new markets and uncover R&D insights. Content marketing is the current buzzword.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. I think that’s a misconception in the industry. Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. We have seen very significant ROI in other things that we’ve done.

Insurance 115

Insurance Journal Research Hashtag 115

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Limits the Opportunity for Our Industry: In case you missed it, we’re not the only group chasing this particular “golden goose.”

Social Media 138

Social Media Strategy Consultant SEO 138