Saying It Social

NOVEMBER 7, 2010

Cultivating your Social Media Marketing Garden. I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. Social media marketing is about forming, developing, and maintaining relationships.

Social Media 182

Social Media Marketing Press Release ROI 182

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Enlist them for your brand.

Social Media 198

Social Media Jive ROI Press Release 198

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114

ROI Social Media SEO Tips 114

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Types 255

Types Content Case Study Press Release 255

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.

Metrics 59

Metrics Analysis Comparison Price 59

Josh S Peters

APRIL 22, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » How an internet marketer is like a MMA fighter How an internet marketer is like a MMA fighter Written on April 22, 2010 by Josh Peters in Social Media 2 Comments - Leave a comment!

Marketing 113

Marketing Press Release Skills Lijit 113

Twist Image

MAY 13, 2014

If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. I was taken aback by some of the data that was released yesterday in a WP Engine study on how consumers prefer original content from brands.

Press Release 104

Press Release YouTube Influencer Blogger 104

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). Not bad, but this is not the stuff of which marketing legends are made. (In We’re Crazy About Likes.

Press Release 150

Press Release comScore Cost ROI 150

Small Business Mavericks

FEBRUARY 4, 2011

When Should An Online Business Begin Marketing? I’d be willing to wager that more than 50% of small businesses are not effective at online marketing. With that kind of bold statement, I guess I should define what is “effective&# online marketing. » Are Small Businesses Effective Online? So let’s do that.

Small Business 115

Small Business Press Release Case Study Adwords 115

Small Business Mavericks

APRIL 15, 2011

Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: blogging , content , internet marketing , Social Media This entry was posted on Friday, April 15th, 2011 at 9:23 am and is filed under Small Business Internet Marketing.

Case Study 156

Case Study Press Release Small Business Adwords 156

Josh S Peters

JUNE 8, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » TwitterSays winners TwitterSays winners Written on June 8, 2010 by Josh Peters in Social Media 0 Comments - Leave a comment! A copy of I Need a Killer Press Release, Now What??? (A

Press Release 116

Press Release Lijit Widget eBook 116

Pam Moore

NOVEMBER 19, 2019

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. Content marketing strategy and plan. Stop the Random Acts of Marketing. They want experiences.

Social Media 60

Social Media Training Press Release Project 60

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Even if you’re a local business. And I fully agree.

Company 142

Company Wiki Case Study Press Release 142

SocialFish

JANUARY 11, 2011

The Science of Social Media Marketing. The Art of Creating a Social Media Press Release. 60 Tips for Marketing Your Social Media. Social Media ROI for Associations. Need help with Social Media policies? Best iPhone Apps from Nonprofits and Associations. 11 Must-Do’s For the Serious Blogger. Has ASAE Lost Its Mojo?

Postrank 170

Postrank Handbook Case Study Press Release 170

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

Social Media 168

Social Media Marketing Small Business Cost 168

Josh S Peters

MARCH 16, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORM , SEO , Social Media , Strategy » What’s THE most important part of Online Reputation Management (ORM)? Also, If you need to get something out remember, a properly optimized press release can go a long way.

Reputation 209

Reputation Press Release SEO Lijit 209

Twist Image

JANUARY 22, 2011

The conversations around the ROI in Social Media have increased. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions. My default position on Social Media ROI is based on something I've heard Richard Binhammer over at Dell say on countless occasions.

Advertising 108

Advertising Social Media Repository Press Release 108

Twist Image

NOVEMBER 29, 2011

Avinash Kaushik is not only a personal friend, he's the Digital Marketing Evangelist at Google and author of two-best selling business books ( Web Analytics - An Hour A Day and Web Analytics 2.0 ). He is a celebrity and there's no doubt that Twitter has propelled his status within the Digital Marketing and Web analytics world.

Twitter 103

Twitter Press Release Tumblr ROI 103

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Later

JUNE 5, 2019

If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . This obviously has big potential for businesses and could result in a much bigger ROI on influencer campaigns. ” Ready to get started?

Influencer 51

Influencer Instagram Brands Content 51

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Proactive Report

DECEMBER 27, 2017

A talent pool that can craft relevant messages that resonate in real time and produce ROI. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations. Data Driven PR.

Trends 49

Trends Press Release Data Skills 49

Laurel Papworth

APRIL 21, 2012

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. and how does social media marketing compare to traditional marketing? Step by Step Social Media. No technical or prior knowledge required.

Training 76

Training Course Social Media Press Release 76

Navolutions

JANUARY 21, 2014

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. How Does Twitter Help My ROI? It can’t be faked.”.

Social Media 100

Social Media ROI Press Release Conversation 100

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. Nine Steps of a Social Media Strategy.

Course 102

Course Social Media Press Release Class 102

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business. That is what drives growth.

Press Release 96

Press Release Skills Yammer Social Networking 96

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 91

Tools Sentiment How To Team 91

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Social Media Marketing

MAY 12, 2019

Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Due to fast modernization, marketers always want to keep up or even topmost the marketplace. Executing a trial and error method sometimes does not merit a single attempt.

ROI 88

ROI Tips Marketing Press Release 88

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” How to make more sales, be more productive, cut costs and increase the ROI. Influencer marketing trend is one that has gained momentum in recent years. What does PR do?

Small Business 85

Small Business Tips Fashion Groups 85